LEGAL DOCUMENT
Cookie Policy
This policy explains what cookies are, how we use them on the Nilam Consult website, and how you can manage your preferences. We have written this to be clear and readable — if anything is unclear, please write to us.
1. What Are Cookies?
Cookies are small text files that are placed on your device — computer, tablet, or mobile phone — when you visit a website. They are widely used to make websites work properly, to remember your preferences, and to give website operators insight into how their sites are being used.
Cookies do not contain executable code and cannot harm your device. A cookie can only be read by the website that set it — it cannot be used to access any other part of your device.
Session cookies are temporary — they are deleted when you close your browser. Persistent cookies remain on your device for a defined period or until you delete them manually.
2. How We Use Cookies
We use cookies for the following broad purposes:
Website operation
Ensuring the site loads correctly, remembering your cookie consent choice, and enabling basic functionality.
Usage analytics
Understanding how pages are visited — which sections are viewed, how long visitors stay, and what links are followed — so we can improve content and navigation.
Marketing measurement
Measuring the effectiveness of any advertising we may run. This helps us understand whether visitors who clicked an ad went on to enquire about our services.
Maps functionality
When you view the embedded Google Map on our contact section, Google may set cookies to enable the map to display correctly.
3. Cookie Categories
We group the cookies on our website into four categories, each requiring a different level of consent:
Strictly Necessary
Always active — no consent required
These cookies are essential for the website to function. They enable core features such as navigation, form submission, and remembering your cookie consent choice. They do not collect any information about you for marketing purposes and cannot be disabled without breaking the website.
Analytics Cookies
Requires consent
These cookies collect anonymised information about how visitors use our website — such as the pages they visit and any errors they encounter. The data is aggregated and does not identify any individual. We use Google Analytics 4 for this purpose. Enabling these cookies helps us make the site more relevant and easier to use.
Marketing Cookies
Requires consent
These cookies are used to measure the performance of any advertising campaigns we run, such as through Google Ads, Facebook Ads, or Bing. They help us understand whether a visitor to our website arrived via an advertisement. We do not use these cookies to build personal profiles or serve targeted advertisements on third-party sites.
Functional Cookies
Requires consent
These cookies are set by third-party services embedded in our website, such as Google Maps. They may remember your settings or enable certain features to work correctly. They are not essential but improve the quality of your experience on relevant pages.
4. Cookie Reference Table
The following table lists the specific cookies currently in use on our website. It is updated when we add or remove services.
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| nilam_cookie_consent | Nilam Consult | Necessary | Stores your cookie consent preferences so the consent banner is not shown on every visit. | 12 months |
| _ga | Google Analytics | Analytics | Distinguishes unique visitors by assigning a randomly generated identifier. Used to calculate visitor, session, and campaign data. | 2 years |
| _ga_[ID] | Google Analytics | Analytics | Maintains and stores session state for Google Analytics 4. | 2 years |
| _fbp | Meta (Facebook) | Marketing | Used by Meta Pixel to identify browsers for ad delivery and to track conversions across devices. | 3 months |
| _uetmsclkid | Microsoft Bing | Marketing | Used by Bing Ads Universal Event Tracking to associate click-through from Bing Ads with conversion goals. | 90 days |
| NID / 1P_JAR | Google Maps | Functional | Set when the embedded Google Map is loaded. Used by Google to remember map preferences and improve display quality. | 6 months |
Cookie names and identifiers may occasionally change when third-party providers update their implementations. We will update this table as soon as we become aware of such changes.
5. Third-Party Cookies
Some cookies on our website are set by third-party services that we embed or use to support the website's function. These include:
Google Analytics 4
A web analytics service provided by Google LLC. Data is processed in accordance with Google's privacy policy. We have enabled IP anonymisation to limit the personal data collected. You may opt out by installing the Google Analytics opt-out browser add-on.
Meta Pixel (Facebook)
A marketing measurement tool provided by Meta Platforms, Inc. It enables us to measure the effectiveness of any Facebook advertising we may run. It is only active when you accept marketing cookies. You may manage your preferences via Meta's Ad Preferences.
Microsoft Bing Ads
A marketing measurement tool provided by Microsoft Corporation. It enables measurement of any Bing search advertising we may run. It is only active when you accept marketing cookies.
Google Maps
An embedded mapping service provided by Google LLC, used on our contact page to display our George Town office location. Loading the map may cause Google to set functional cookies. You may opt out by not interacting with the map embed.
6. Managing Cookies
You have several options for controlling cookies:
Via our consent banner: When you first visit our website, a consent notice will appear allowing you to accept or decline non-essential cookie categories. You can revisit this choice at any time by clearing your browser cookies (which resets the consent record) and revisiting the site.
Via your browser: Most browsers allow you to view, delete, or block cookies through their settings. Below are links to guidance for common browsers:
Please be aware that disabling all cookies may affect the functionality of some parts of our website, including the ability to submit the contact form.
7. Your Consent
We only place non-essential cookies on your device with your consent, which you provide by selecting your preferences in the cookie consent banner on your first visit.
Strictly necessary cookies do not require consent as they are essential to the operation of the website.
Your consent preferences are stored in a strictly necessary cookie for 12 months. After that period, or if you clear your browser cookies, you will be asked again.
8. Policy Changes
We may update this Cookie Policy when we add new services, change our technology providers, or in response to changes in applicable regulations. When we do, the "Last updated" date at the top of this page will be revised. We encourage you to check back from time to time to stay informed about how we use cookies.
9. Contact
If you have any questions about our use of cookies, please get in touch:
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